Would you buy something that has no review? No, right?
Online reviews have now become an essential part of a business. If you do not have reviews for your product or service, you cannot sell it. Therefore, it is important to display your Google reviews on the website.
You can display your reviews or feedback using the Google review widget.
Impact of Google Reviews on Businesses
What is a Google Review?
Google review is a platform that allows people to share their reviews and feedback on the product and service that they have used. These reviews and feedback are usually unbiased and unpaid, which is why they are reliable.
In case you are still in doubt, let us help you. In this blog, we are going to discuss the impact of Google reviews on your business. And why you should embed the Google reviews widget on the website.
How to Embed Google Review Widget On the website?
You can use any social media aggregator tool to embed the Google widget on the website. These tools have no code process, which means that you don’t have to hire anyone to manage the tool.
These tools also provide you with the feature of custom CSS, which means you can customize the overall appearance of your website. This feature will help you to make your website more engaging.
Read more: – 8 reasons why my site is not ranking on google
Awesome Impact of Google Reviews On Any Business Today
There is plenty of amazing impact of Google Reviews on any business. Some of the best impacts are mentioned below.
1. Increases Brand Trust
What will be your first impression of a product that already has good reviews online?
It, obviously, will be good. Right?
Similarly, when you embed a Google review widget on your website, you amplify the chances of your customers having a good impression of your business.
Social proof increases trust and accelerates the purchasing decision. When you embed Google reviews, it encourages people to buy your product.
2. Boosts SEO
Search engine optimization is now an essential component of online marketing. To rank on search engines, you must optimize your content. Google reviews can assist you in accomplishing this. It is easier to rank when your products have online reviews.
The more reviews you have, the higher rank you will get on search engines.
This is due to the fact that the reviews contain relevant keywords related to your business. The more keywords you have, the better Google will understand your company.
3. Increased Click Through Rate
If you own a business, you must understand the significance of click-through rates. If you’re not getting enough click-through rates, your marketing efforts have been in vain. Fortunately, Google reviews are here to help.
Customers are more likely to click on your product or service if you have Google reviews on your business website.
Ways to Get Google Reviews for Your Business
Brands are often hesitant about asking for reviews and feedback. There are plenty of ways in which you can ask for feedback from your customers without sounding promotional to them. Some of the best ways are given below.
1. Provide a review worthy service
Do you know that customers get touched when you, as a business, provide them with an experience that aligns with expectations?
This is where you need to take a step ahead. When you over-deliver to your customers, it makes them feel pleasant. This moves them to leave a review or feedback for your business.
2. Embed Your Google Review Widget on Widget
If you own a business and have a website, you must embed the Google reviews widget into your website. You can use any social media aggregation site tool to embed your Google review widget.
These tools require no coding and allow you to manage your business without the need to hire a developer.
These tools also allow users to change the overall appearance of the widget. This means you can pick a theme and a template and show off your artistic side to the customers. A visually appealing widget will encourage visitors to stay longer on the website.
3. Manage Your Google Review
Maintaining Google reviews can be a challenging task. However, you can do so by employing some strategies. As you take charge of your business, you must acknowledge the flaws that your customers encounter while using your product or service.
Negative reviews can be detrimental to your business. According to a survey, 69% of customers will not buy from an online store that does not have a negative review.
You can alleviate this situation by responding to negative reviews. This makes the customers feel valued. You can, however, delete reviews that do not reflect your brand’s values.
In Other Words
Google Reviews are highly beneficial for your business. From SEO rankings to brand awareness, you can have it all in one once you embed the Google review widget.
Therefore, we highly recommend you embed Google review Widgets on the website.