In this article we will see a quick refresher on the two main types of SEO / Strategy mistake.
Search Engine Optimization (SEO) has been a frequent topic among marketers as long as we’ve been online.
In reality, this is the subject I have written about most in recent years. It’s because the need to optimize our digital footprint for search results only increases, even as other strategies expand.
Therefore, it is not enough for organizations to develop an SEO strategy alone; to ensure optimum efficiency, they need to sustain and update the plan on a regular basis.
And that can be truly challenging.
Search Engine Optimization (SEO)
SEO strategies errors / mistake are very popular, particularly when companies are trying for the first time to make a difference in that part of their marketing campaign.
Indeed, the largest SEO strategy error/mistake I have ever seen in my years dealing with customers is no strategy at all!
It’s crucial to understand that you really need a technique for tackling your SEO, like any successful marketing strategy. You can’t just do SEO “do.” Don’t get me wrong, you may be able to throw stuff at your content and website and they’ll do well, but it’s really unlikely, too.
You would not understand what performance looks like, how what you have introduced is actually working, or what traffic, leads, and profits you can attribute to your efforts without designing and implementing a well-thought-out SEO plan.
We’ll talk about the top 2 SEO strategy mistakes in this article that could ruin your rankings. But first, a brief update on the two key forms of SEO:
1) On-page SEO: This form of SEO includes optimizing your content and website, according to HubSpot, in order to tell “Google so much about your website and how you help the users with what they want.” It serves to optimize the website for human uses and web search robots.”
2) Technical SEO: Technical SEO does not generally concentrate on the content you create, unlike conventional on-page SEO, but rather on optimizing your website and database to enhance the process of crawling and indexing, as well as to improve search visibility.
In brief, to be effective, you have to do both. Together, they may be part of the same approach, but they should be managed differently.
If this is what you’re reading, you know SEO is relevant. You may or may not have any sort of strategy, but you may presume that you may not see the anticipated results, or you don’t know whether you are really executing a solid plan.
I guarantee you’re not alone.
The following are typical SEO strategy errors/mistake that are made when it comes to implementing your SEO plan, both on-page and technical.
Most commonly-faced errors in SEO strategy
If you have an SEO strategy you are implementing at the moment, you may have experienced some of them already. The following list will serve as an example of what you can avoid if you are not working off of a plan.
Each of these SEO strategy errors is acceptable to both on-page and off-page SEO and can, thankfully, be corrected to ensure that your digital presence is properly optimized.
1) Before you developed a strategy, you didn’t finish an audit
Before even attempting to enhance your SEO, the first thing you can do is audit your present state.
An SEO audit lets you visualize all the content of your website, technical features, the health of your website, and the layout of your site in a way that will allow you to properly strategy and prioritize what to do when part of your efforts are successfully implemented. It’s what helps to push the strategy.
An audit also allows you to see what can and may not work well and will help you set benchmarks and build goals to measure performance.
Digging through your content and website’s health will show you important findings, such as how stable your website really is, what keywords carry most of your visitors, or which posts are the least useful to your guests.
It’s going to be incredibly hard for you to decide what to concentrate on without setting the basis for what to discuss.
2) Your tactic doesn’t take competitors into account
When you look particularly at SEO on the list, you have to look at what your rivals are doing. In a world where everyone says the same thing, if you want to win over users and search algorithms, you have to do it better than them.
If you don’t pay close attention to what other business leaders do, you miss a great opportunity in the search results to conquer them.
My preferred way of doing this is to pick a keyword from your audit, input it into Google, and see what appears on the first and second pages.
When I wanted to rank for this keyword, I would search the contents of the competition that already took Google’s first few pages to see how to make something better.
Depending on the patterns you observe, you can choose to add a video to your article to help you reach the top. Or maybe the rivals have skipped a huge chance to include graphics in their contents, so you can find supporting pictures to add to what you write.
You don’t want to imitate exactly what they’re trying, of course, but if their content ranks well, it’s fair to say that their approach depicts people landing on those pages with a decent amount of value.